On the Edge of Adventure!
Welcome to Ride and Tide, we're absolutely stoked to have you here! Our story begins with the dynamic partnership of two Mangawhai locals, Jay and Hira, and our two incredible brands: Switchback Custom Skate and Moana Wave Company. Together, we’re embarking on a mission to celebrate the unique spirit of the Mangawhai region, sharing its natural beauty, coastal lifestyle, and the essence of both surf and skate culture in Aotearoa, New Zealand.
Nestled between the Pacific coast and rolling farmland, Mangawhai offers a playground from dawn till dusk. Whether you crave the thrill of the skate park or the exhilaration of the surf, this remarkable corner of the world has it all. Our picturesque town overlooks a breathtaking view of the coast, punctuated by Taranga and Marotiri (Hen and Chicken Islands).
Once you've experienced the magic of Mangawhai, you won't want to leave it behind.
Switchback Custom Skate, founded in 2022 by Jay Fenwick, embodies our passion for infusing vibrant skate culture with a personalised touch. As a mother, creative, and a true rebel who challenges the status quo, Jay's love for business and skate culture converged in Switchback. Every aspect of Switchback reflects Jay's dedication to delivering a truly unique experience.
Moana Wave Company, founded by Hira Wynyard, represents the perfect fusion of contemporary design and coastal living. What began as custom t-shirt designs for Hira, his whānau (family), and friends has blossomed over 15 years into a boutique apparel brand that dresses the nation and its visitors in the essence of Aotearoa. Each piece we create is a testament to Hira's unwavering commitment to capturing the essence of coastal living and contemporary aesthetics.
At Ride and Tide, we invite you to immerse yourself in the vibrant spirit of Mangawhai. Whether you call this place home or are visiting for the first time, we are here to offer you products that encapsulate the beauty, energy, and authenticity of this remarkable region. Join us as we celebrate the intersection of nature, skate culture, and contemporary design, and discover the sheer magic that awaits you at Ride and Tide.
